Arcadia

Arcadia is a proprietary customer research platform designed to identify key moments in the customer journey. This tool enables strategists to segment and cluster audiences in real time, offering detailed data visualizations that help craft impactful and meaningful experiences. Arcadia was developed by a product team at Havas New York, where my role involved building various types of data-rich graphs using D3.js.

Screenshot of Arcadia platform displaying text, graphs, and interactive elements for data analysisScreenshot of the Arcadia interface with for designing surveysScreenshot of the Arcadia interface with for designing surveysScreenshot of the Arcadia interface displaying graphs and data to analyze user journeyScreenshot of the Arcadia interface displaying graphs and data to analyze user journeyScreenshot of the Arcadia interface displaying graphs and data to analyze user journeyScreenshot of the Arcadia interface displaying graphs and data to analyze user journeyScreenshot of the Arcadia interface displaying graphs and data to compare syndicated dataScreenshot of the Arcadia interface displaying graphs and data to analyze audienceScreenshot of the Arcadia interface displaying various types of graphsScreenshot of the Arcadia interface for exporting survey insights and graphs